Recruitment Content Marketing

If you want to make your mark in recruitment and position your people as experts, content marketing is one of the most effective ways to achieve those goals. At Recruitment Content Marketing, we are recruitment and HR marketing experts.

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Position yourself as a market leader


Content marketing is one of the most cost-effective forms of marketing. Good content:

  • Builds authority and showcases your expertise
  • Nurtures clients and candidates by providing value
  • Helps grow your social media following
  • Creates brand awareness
  • Improves visibility in Google searches (SEO)
  • Generates qualified leads


of C-Suite execs shared contact information after reading thought leadership content


of decision-makers said that thought leadership content convinced them to buy a product or service they weren't previously considering

Why hire a recruitment content specialist?


At Recruitment Content Marketing, we understand that there are many aspects of recruitment, from discreet executive search to rapid hiring at scale. We have worked across industries, from financial services to supply chain to PA and secretarial, so can bring our expertise into your business.




 We specialise in creating content for


Recruitment Process Outsourcing


Bids & Tenders


Executive Search

Hiring & Salary Reports

Contingency Hiring



People Analytics

Employee Engagement

Meet The Team

Vivienne Egan, Director

Vivienne is a content marketing professional with over 10 years’ experience, with five years providing content marketing services to recruitment firms of all sizes, from sole traders to global corporates. She not only has a thorough understanding of the recruitment business and of the key concerns of the market across EMEA, APAC and North America, but also brings journalistic flair to writing and strategy.

Beth Carter, Office Assistant

Beth is a recent graduate in Classics from the University of Nottingham, currently studying a Master of Arts at Mountview Academy of Theatre Arts. She brings a high level of organisation and visual literacy, handling client outreach, emails and administration.

Lucy Farrett, Content Specialist

Lucy is a freelance writer and editor with experience across an exciting range of industries. Her most recent clients include Voices Foundation, Nymark Agency, the European Marketing Group and Aventus for Croud. Lucy is also an actor and comedian, creating her own critically acclaimed solo shows and acting for theatre, screen and radio.

Millie Mensah, Graphic Designer

Millie has collaborated with public and private organisations, creating assets for print and digital .

Previously, she worked in children’s services, advocating for vulnerable young people and wants to continue to use her advocacy skills, believing that good design puts people first.



Viv worked closely with our four global teams over 7 months and was focused on developing effective social media marketing techniques and increasing our brand presence online. She got a real understanding of our company culture, made a really valuable contribution towards our website content development and wrote many impressive articles for us. She was a pleasure to work with and we wouldn’t hesitate to engage her skills again.

Dominic Danos

Global Managing Director, Danos Associates

I’ve hired Vivienne for a number of content marketing projects and she’s been a joy to work with. She carefully listens to the brief, produces a high standard of work and is 100% reliable. I would definitely recommend her to anyone looking for a writer who is excellent at her craft as well as being able to understand business objectives.

Roslyn Atkinson

Former Senior Content Marketing Manager, Hudson

Vivienne is an excellent writer. She is easy to communicate with, takes direction well, and has a high level of responsibility for her projects. I used her services for my B2B HR tech company and would definitely recommend Vivienne for any future freelance writing projects!


Nora Stark

Former Head of Communications, bob

Clients we’ve worked with


Get in touch with us today

Recruitment Content Marketing acknowledges the barriers to success faced by holders of marginalised identities. We donate 3% of profits to Tribe, a charity run by and for black women to help them create fulfilling and sustainable careers.